Social media algorithms are always changing, and we’re here to help you stay ahead of the curve. One of the most important updates in the past 6 weeks is this:Instagram and TikTok are now giving more weight to saves and bookmarks. That means when someone taps “Save” on your video, the algorithm sees it as…
Want more people to see your posts on social media? Here’s a quick fix that many businesses overlook: Stop putting your phone number or email directly in your posts. The algorithm doesn’t like it, so your posts get shown to fewer people. So what should you do instead? Ask people to send you a DM…
In this episode, Luke Porter delivers a no-holds-barred rant on why short vertical video is the best marketing opportunity for small businesses right now, and why so many business owners are missing it. He breaks down what’s holding people back, including fear of being on camera, not knowing what to say, or stressing over gear,…
Big changes are coming to Instagram that could reshape how your content is discovered. Starting today, Instagram will begin automatically displaying public photos and videos from professional accounts in search engine results like Google. With this new change, your reels, carousels, and captions will now be searchable on the open web, so it’s smart to…
When was the last time you reintroduced yourself on social media, and not just your products or services? In this episode, we explore how getting back to your “origin story” can help you reconnect with your audience and build trust. Whether you’re a business owner, marketer, or content creator, you’ll learn how to use “self-interviewing”…
In the final episode of our Facebook marketing series, we’re diving deep into Facebook Ads and how small businesses can use them effectively—without wasting money. We’ll break down the difference between boosting a post and running a full ad campaign, walk through the main types of Facebook Ads, and show you how to target the…
Photo by Claes Oldenburg What do a giant spoon and a cherry have in common with your marketing strategy? At first glance, the Spoonbridge and Cherry sculpture in Minneapolis might just look quirky and fun. But here’s the thing: it works. It’s iconic. It draws people in. Everyone wants a photo with it. It’s not…
LinkedIn is once again expanding how professionals connect and share insights—this time, through short-form video. Currently being tested in the U.S., the platform’s new video trends feature invites users to respond to timely topics using short, in-app videos. Think TikTok, but for workplace ideas and professional perspectives. What Is LinkedIn’s Video Trends Feature? Here’s how…
Struggling to figure out what content works on Facebook? In this episode, we’re tackling content and engagement strategies for your business page! Discover how to create a content plan, build an effective posting schedule, and increase engagement to connect with your audience in a meaningful way.
Most videographers will come to your Minnesota small business, shoot a video, edit it with music and graphics, and deliver a nice, polished video. They might even help you post it on your website, Facebook, and LinkedIn, for a total of three placements. Here’s what we do differently: When we come to your business, we’re…
Ready to level up your business on Facebook? In this episode, we’re diving into the essentials of setting up your Facebook Business Page! From choosing the perfect profile and header images to optimizing your bio and removing unused tabs, we’re covering all the basics to make sure your page is set up for success. Plus, we…
Looking for a great idea for your next social media post? Consider sharing the eco-friendly or socially responsible initiatives your business participates in. Not to brag, but to inspire others! For example: Do you use sustainable or eco-friendly products? Have you gone paperless with digital invoicing or packing slips? Are your company vehicles hybrid or…
In this episode, we’re diving into the art of building authentic connections on LinkedIn. Discover how to find people in your target market and send connection requests that get accepted without looking spammy. Learn why starting genuine conversations, rather than pitching right away, is the key to building lasting relationships. Plus, we’ll discuss LinkedIn Premium—what…
As humans, we’re wired to connect with stories. Here are 10 storytelling ideas for your social media posts or videos: Who was your favorite teacher and what did they teach you? How did your parents’ work ethic affect you? What family vacation helped shape who you are? What lessons did you learn from a high…
We want to thank our amazing client, Matti Barrett of Barrett Legacy Estate Solutions, for this glowing testimonial! Matti discusses how our social media services have made her life easier and helped her business thrive. A huge thank you to Matti for her kind words and for trusting us to elevate their firm’s social media…
In this episode, we explore how to boost your LinkedIn presence through strategic content and engagement. Learn why sharing valuable content is key to building credibility, what types of posts perform best, and how to find the right posting frequency for your audience. Plus, discover how actively engaging with others’ posts can strengthen your network…
Here’s another clip from a recent client meeting! Did you know that the fastest-growing audience on TikTok right now is 40 to 50 year olds? This age group is embracing the platform in high numbers, and interacting with a wide variety of content types. I feel like this is a unique opportunity for small businesses…
We’re trying something new with our podcast! This is a new season, and we are trying out shorter episodes. This first episode is only 10 minutes long, and it’s focused on LinkedIn Profile Tips. Learn how to optimize your: Profile Image: Make that first impression count! Header Image: Showcase your brand’s vibe. About Section: What…
If you’re using LinkedIn for business, here are two key takeaways from the recent algorithm change: 1. Comments are king: They’re now estimating that one comment = 15 likes in terms of post reach. So, if you want to maximize engagement, focus on creating content that encourages conversation and feedback. 2. Engage with your prospects:…
Social Media Tip: Experimentation is key! Are your social media posts hitting the mark? Here are three tactics to try out and see how they impact your engagement: 1.Change up your post formats Instead of sticking to just one image, why not try an image gallery or even a text-only post? Currently the Facebook algorithm…
In this quick video, we share the 3 most important things to include in your YouTube thumbnail images. Your thumbnail is the first thing viewers see and is crucial for catching their attention. A compelling thumbnail can significantly increase the click-through rate (CTR) of your video, making it arguably the most important factor for attracting…
In this video, we dive into three crucial video mistakes you should avoid to keep your audience engaged and growing. Learn why you should: Avoid starting your video with a logo Never read off a script Resist the urge to overpromote yourself Implement these tips to elevate your content and keep your viewers coming back…
How do you know if a Facebook ad is going to be successful? Here is one method that has worked well for our clients: WAIT. We post a lot of educational and inspirational content on our clients’ social media pages, and we wait to see which posts perform the best. We are looking for posts…
We sat down with our client, Park Construction, to chat about their experience working with us and the results they have seen so far. Some of the services we provide to Park include extensive social media content, regular video shoots, targeted advertising, audience and follower growth, and digital media consulting.
Facebook recently changed their video algorithm to further mirror the TikTok experience. Now, all videos on Facebook will display in a vertical format, enhancing user engagement and keeping up with evolving social media trends. Horizontal videos will still be shown, but the video player will take up the full screen vertically. According to Facebook,…
We sat down with our client, Kelly Kirk, to chat about her experience working with us and the results she has seen so far. Some of the services we provide to Kelly include regular video shoots and digital media consulting.
You might already know that the thumbnail image you choose for your YouTube video is one of the most important success factors for getting more views. Well, YouTube has announced that Thumbnail A/B Testing is coming soon, opening up a world of possibilities for video creators. Thumbnail A/B Testing allows creators to experiment with different…
Reflecting on an incredible 2023, we are excited to share the results achieved for our social media marketing clients: Over 2 million views across Facebook, Instagram, LinkedIn, and YouTube 25,000+ likes and shares, sparking meaningful engagement 50,000+ visits to client profile pages and websites The secret? Crafting content that resonates. Ditching generic corporate…
The latest episode of our podcast is here, and the theme for this one is UPDATES! First we discuss 5 updates that Meta recently made to Instagram Reels. These updates will allow you to create Reels faster and give them more personality. Then we dive into the CRM that is a part of Meta’s Business…
As drone pilots, we get to see the world from a unique vantage point. The aerial view is nothing short of breathtaking, and it constantly reminds us of the beauty and wonder of Minnesota. Please enjoy this compilation of our 2023 nature and city shots.
In this episode, William interviews Luke about the marketing journey that he has taken over the past 14 years with his ecommerce side business, Luke’s Toy Store. We cover everything from banner ads in 2009 all the way up to TikTok videos in 2023. There are failures, successes, and lessons learned that you can apply…
Indoor drone flights have revolutionized various industries, from photography and marketing to inspection and compliance. However, before you have a Minnesota drone pilot shoot footage of your indoor space, it’s crucial to ensure that your chosen area is appropriate and safe for flying. In this guide, we’ll delve into the key factors to consider when…
We’ve all heard of influencers in the world of social media marketing, but have you ever come across the term “micro-influencers”? Micro-Influencers have less than 10,000 followers, but can be extremely helpful if their audience lines up with your target audience. What sets them apart is their niche focus and the deep connections they foster…
In this episode, Luke and William kick things off with a discussion about hashtags. Are they still valid and useful? How has hashtag strategy changed for 2023? Then we move into a new lead gen tool in Facebook Reels. This episode is packed with great info, including a bonus tip on how to get additional…
LinkedIn is a great platform for professionals to connect, network, and showcase their expertise. For businesses and entrepreneurs, it’s also a powerful tool to find and engage with their target audience. However, with millions of users on LinkedIn, finding your ideal audience can be tough. We have a simple and effective way for you to…
Here are 4 reasons why it is important for a Minnesota drone operator to be licensed, registered, and insured: 1️⃣ Legal Compliance and Peace of Mind: Operating a drone without the necessary licenses can lead to legal consequences, including hefty fines and even criminal charges. By obtaining your Minnesota drone pilot license from the…
Canvas Rebel recently interviewed Moving Tree Media founder Luke Porter about his journey, experiences, and passions. Check it out here: Canvas Rebel Interviews Luke Porter of Moving Tree Media
In this episode, Luke and William focus on how to succeed on Linkedin, including how to set up your profile correctly, how to add connections without looking spammy, and what kind of content your audience likes. We hope you will take this information and put it to use on Linkedin today! Produced in collaboration with…
In this episode, Luke and William talk about where YOUR audience is. Which social media platforms are they using and how can you reach them on those platforms? What kind of content works best and how often should you post? We cover a lot of ground here, and we hope it is useful for your…
“Hey we’re demolishing a dam in North Dakota – want to fly your drone around it?” I don’t remember the last time I said YES so immediately and enthusiastically. It was a windier day than I usually fly in (19mph), and I was worried about how my DJI Mini Pro 3 would handle it, but…
In this episode, Luke and William talk about Reels – the short-form, vertical video format that has been gaining popularity on social media platforms. First, we start with the basics: what exactly are Reels, and why should businesses consider using them in their social media strategy? Then, we dive into the differences between short story…
Here in Minneapolis when we get more than 3 days in a row of subzero temperatures, Minnehaha Falls completely freezes from top to bottom. Enjoy this drone footage of a frozen waterfall from 2 weeks ago. Drone footage shot on a DJI Mini Pro 3.
Video content has become a crucial component of marketing strategies for small businesses in the Twin Cities. Marketers are recognizing the power of videos in capturing the attention of their target audience. But, there’s more to videos than just being a captivating medium. Let’s explore why video content is essential for your small business. …
Our last drone video about the mysterious concrete walls in Rosemount has received over 3 million views so far, with most of them coming from Facebook Reels ? So we decided to make a new series of videos called Minnesota Mysteries. Enjoy this new video about an old railroad bridge in Stillwater that is said…
When it comes to building trust and credibility with potential customers, few things are as powerful as customer testimonial videos. These videos allow businesses in Minnesota to showcase real customer experiences and provide social proof that their products or services are effective. In this post, we’ll explore the importance of customer testimonial videos for Twin…
LinkedIn is an important platform for small businesses in Minnesota to connect with potential customers, partners, and industry influencers. With over 700 million users worldwide, LinkedIn is the largest professional networking site, which makes it an ideal platform for small businesses to reach out and connect with their target audience. Here are 3 benefits of…
Luke and William chat about Google Business Profiles (formerly called Google MyBusiness) and offer tips on how to get YOUR profile seen by more potential customers. Luke also offers up a few SEO tips related to Google Business Profiles, including a cool URL hack.🎧 Produced in collaboration with Vivid Concepts Media. Audio Versions: iTunes: https://podcasts.apple.com/us/podcast/new-marketing-for-your-small-business/id1621967365 …
I don’t normally post about this kind of thing, but I always get depressed after Christmas. It might be Seasonal Affective Disorder or it might just be the post-Holiday blues. Either way, for the past 2 years I have been using this worksheet that I made called “Hacking Your Mood” in order to raise my…
Luke and William chat about Facebook Ads and if they are truly effective for small business marketing. We go through a few examples and offer some helpful tips on audience targeting.🎧 Produced in collaboration with Vivid Concepts Media. Audio Versions: iTunes: https://podcasts.apple.com/us/podcast/new-marketing-for-your-small-business/id1621967365 Spotify: https://open.spotify.com/show/4bXEXUFC09cDaBZ5ntcaGH Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xOTgyNjI0LnJzcw
Your Google Business Profile is basically the info that appears on the right side of your browser or at the top of your phone when you search for your business on Google. I’m here to show you how to optimize that profile to get you an instant SEO boost! 🚀 If you don’t already have…
Whenever I’m capturing drone footage at a residential house in the Minneapolis area, I shoot a TON of footage, but I always make sure to get these 5 must-have shots. In addition to showing the property from all angles, they are also visually dramatic for thumb-stopping social media videos!
In this episode we chat with two mortgage professionals about how they utilize digital marketing to build and grow their businesses! Kelly Kirk from Summit Mortgage is an Instagram pro who creates a lot of fun educational content for her audience. And Holly Nelsen from Bay Equity Home Loans is a huge proponent of using…
Have you ever wondered what the strange T-shaped concrete structures are along County Road 46 in Rosemount, Minnesota? We did some research, flew our drone around the site, and put together this quick video about it. 🙂🎥
Last week I had the pleasure of presenting to a group of attorneys at Hellmuth and Johnson on best practices for recording themselves for social media videos. I covered the following topics: Planning Videos: Video topics Video length “The Hook” Social media platforms Shooting Videos: Phone set-up Lighting set-up Filming yourself Exporting files for editing…
Our special guest Niki Ramirez is one of the top marketers in the property restoration world. In this episode, we learn about some of the secrets that Niki has used to get to that point, her marketing do’s and don’ts, and some great tips that businesses can can utilize in their in their marketing to…
The two main reasons why you should be active on Linkedin are: The algorithm rewards you by showing your content to more people It reminds people who you are and what you do Questions? Contact us!
Updating your Linkedin headline can be one of the most important changes you make to your profile. Make sure it is search engine friendly but also readable. You can even use emojis in it! 🙂 Questions? Contact us!
How can you do better than 99% of Linkedin users? Just post once per week! More info in this brief video. 🙂 Questions? Contact us!
In the 3rd episode of the New Marketing for Your Small Business Podcast we interview William Schultz, owner of Vivid Concepts Media! 🎧 Produced in collaboration with Vivid Concepts Media. Audio Versions: iTunes: https://podcasts.apple.com/us/podcast/new-marketing-for-your-small-business/id1621967365 Spotify: https://open.spotify.com/show/4bXEXUFC09cDaBZ5ntcaGH Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xOTgyNjI0LnJzcw
What is a Featured Posts section on Linkedin and why is it important? Not only does it add some visual interest on your profile, but it makes people more likely to accept your connection requests. How do you add one? Watch the video above to find out! Questions? Contact us!
Indoor drone footage can be much more challenging than flying outdoors. I have 3 tips to help you have a successful indoor drone shoot in Minnesota. First of all, check the room for thin wires coming down from the ceiling – these can be difficult to spot from across the room. Next, beware of lightweight…
Voyage Minnesota Magazine recently interviewed Moving Tree Media founder Luke Porter about why he started a creative agency and where he sees the digital marketing industry headed. Check it out here: Voyage Minnesota Magazine Interviews Luke Porter of Moving Tree Media
In the 2nd episode of the New Marketing for Your Small Business Podcast we interview Luke Porter, owner of Moving Tree Media! 🎧 Produced in collaboration with Vivid Concepts Media. Audio Versions: iTunes: https://podcasts.apple.com/us/podcast/new-marketing-for-your-small-business/id1621967365 Spotify: https://open.spotify.com/show/4bXEXUFC09cDaBZ5ntcaGH Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xOTgyNjI0LnJzcw
One of the things I do in the video editing process is to put the very best clips at the beginning and end of the video. The clip at the beginning (along with a great hook) stops people in their tracks as they are scrolling through their social feeds. And the clip at the end…
One of our videos just passed 8 million views! We have had the pleasure of working with Masterchef contestant Vivian Aronson (also known as CookingBomb on social media) on a series of cooking videos to promote her amazing cookbook. She requested that I match her filming and editing style, which is fast and fun just…
What if you want a video about your business, but your office isn’t camera-worthy? First of all, keep the focus on you, and record yourself in a different location. Next, consider close-up shots that don’t show the surrounding mess. And finally, utilize stock footage as an alternative option. 🎥 Questions? Contact us!
Here is a quick tip on making great use of music in your videos – find the dramatic moments in the music, and edit the video around those emotions! Questions? Contact us!
Why should you add photos to your videos? Here are three reasons: It helps show things that happened in the past You can show people who weren’t available for video It can briefly slow the pace to emphasize something important Most video editing programs have an option to add in photos, and we recommend using…
Here is the first episode of the New Marketing for Your Small Business Podcast! 🎧 In this episode we introduce ourselves and chat about our plan for this podcast what people can expect from upcoming episodes. Produced in collaboration with Vivid Concepts Media. Audio Versions: iTunes: https://podcasts.apple.com/us/podcast/new-marketing-for-your-small-business/id1621967365 Spotify: https://open.spotify.com/show/4bXEXUFC09cDaBZ5ntcaGH Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xOTgyNjI0LnJzcw
Sometimes we run into Minnesota business owners who want a great video about their business, but they don’t want to be on camera. It might be that they don’t like the way they look on camera or even the way they sound on camera. Here is one way we work around that: We shoot a…
When you are getting ready to shoot a video interview about your business, what should you wear? Here are a few tips to keep in mind from a Minneapolis video production perspective: The first tip is don’t wear any loud, giant patterns on your shirt. They can be very distracting on video. Small patterns are…
One of the things we put a lot of emphasis on for our Minnesota video clients is the music. It can really make or break a video. And even for a smaller video project, we will often listen to over 100 different music clips, trying to find that piece that matches the tone, style, and…
What kind of microphones do we use for Minnesota video production? Our go-to mic is the Tascam DR-10L wireless label microphone. We’ve got four of them and have had amazing luck with them. The reason we use these wireless mics is because then our subjects are free to move about a space without having to…
When you are creating a video, when would you use stock footage? Whether you’re doing it yourself or working with a Minnesota video production team, I wanted to share three reasons with you why it might be a good idea to use stock footage in your videos. First is, maybe you’re making a video in…
If you are creating your own videos, or if you’re working with a Minnesota videographer, when it’s time to actually push your video out into the world on social media, always upload it to the site that you’re posting it on. So if you have your video on YouTub,e and you want to post on…
In Instagram, the only place you can have a clickable web link is in your profile (unless you are running ads). If you put a link in one of your posts, it will not function. So how can you direct people to a specific link easily? Change up the link in your bio! Most of…
What’s the best type of Instagram bio to get more followers? In this video I show one option that has worked well for us and our clients. When people visit your Instagram profile, they want to decide quickly if they are going to follow you or not. Making your bio into bullet points helps them…
We have a new format for our Tuesday Tips videos! In this video, I share the 3 types of videos you might need for your business. Questions? Contact us!
Here is a trick for making your Zoom meetings feel a bit more like in-person meetings if you are on a desktop. This works best when you are only meeting with one other person, but it even helps with multiple people. Try it out during your next Zoom meeting! Questions? Contact us!
How do you reach a wider Facebook audience? By boosting your posts! In this video I break down all of the steps needed to get your content in front of a targeted audience. Boosting is important because it is one of the only ways to grow your page’s Facebook audience. Questions? Contact us!
There are come misconceptions that Linkedin is only for job seekers and spammers, but it has actually evolved into the business social network. Linkedin is experiencing rapid growth, and the best part about it is the free, organic reach. Your personal posts will reach your entire network for free – so make sure to take…
Don’t ignore Instagram! It is the 2nd largest social media platform in the world after Facebook, and is very popular among users age 25 to 45. Facebook engagement is falling, but Instagram engagement is on the rise – this means you can build a genuine and loyal audience through actual interactions with customers. The two…
Here is a Linkedin audience and brand building strategy in just 3 minutes. The main takeaways are to spend 10 minutes a day adding new connections and commenting on posts in your feed, and then post on Linkedin at least twice a week. The types of posts that do well are helpful or educational content,…
In this video we talk about the importance of Facebook Messenger for businesses. Your customers are using it, so you should be too! The key points are to respond quickly to messages, to set up an instant greeting, and to set up an automated response. Questions? Contact us!
Where can you get great stock photos for your business at a reasonable price? Some sites, like Getty Images are very expensive. A great alternative that we have found is Deposit Photos (https://depositphotos.com) – we are not affiliated with them, but we are big fans of their site. For just over $20 a month you…
On some platforms, like Instagram, you can use 5, 10, or even 15 hashtags, and the Instagram algorithm loves you for it. However on Linkedin, the magic number is 3. Put 3 hashtags at the bottom of each one of your Linkedin posts, or use them in the body of your post. The algorithm will…
No matter which social platform you are using, I recommend posting at least twice a week. Daily is even better, but with twice a week you are still getting people’s attention, which is the most important thing. If you are not posting daily then I suggest avoiding posting on Sundays and Mondays, as engagement is…
Business owners on Linkedin will typically have two profiles – their personal profile and their business page. So which one should you post new content on? Your personal profile is more important, because the Linkedin algorithm will show this content to your entire network for free. Posts on your business page will be shown to…
In this edition of Tuesday tips, I cover the two options for hashtag placement on Instagram. You can either put them at the end of your text in the caption you create for your post, or you can comment on your own post and put the hashtags there. They function exactly the same either way.…
In this edition of Tuesday Tips, I talk about how scheduling Instagram posts is different than scheduling Facebook posts. Due to how the Instagram algorithm works, it will actually show your post to more people if you are active on Instagram immediately after posting, and liking and commenting on other posts. For this reason, I…
