LinkedIn is a great platform for professionals to connect, network, and showcase their expertise. For businesses and entrepreneurs, it’s also a powerful tool to find and engage with their target audience. However, with millions of users on LinkedIn, finding your ideal audience can be tough. We have a simple and effective way for you to identify and connect with your target audience using the LinkedIn search bar.
Step 1: Define Your Target Audience:
Before diving into the search bar, it’s important to have a clear understanding of who your target audience is. Define the characteristics of your ideal clients or customers, such as job titles, industries, locations, and specific interests. This will help you narrow down your search so you can connect with the right people.
Step 2: Use the LinkedIn Search Bar:
The search bar on LinkedIn in the upper left corner of the website is your gateway to finding your target audience. For example, suppose you are targeting engineers. Type “engineer” into the search bar, and a dropdown menu will appear, offering different categories like “Jobs,” “People,” and “Companies.”
Step 3: Choose “People” to Find Your Audience:
To find potential clients or customers, select the “People” option from the dropdown menu. LinkedIn’s algorithm will display a list of individuals who match the keyword “engineer.” Additionally, LinkedIn takes into account your location settings, providing you with a list of engineers in your specific area, making it easier to connect with the right people.
Step 4: Send Personalized or Blank Connection Requests:
When sending connection requests, personalize the message only when you have a good reason to do so. For instance, if you share a mutual connection or have interacted with them before, mention that in your request. If you don’t have a specific reason to mention, it’s much better to send a blank connection request. Generic text can trigger people’s spam radar and reduce the chances of your request being accepted.
Step 5: Connect Consistently:
Consistency is key to building a strong network on LinkedIn. Make it a habit to add at least one new connection each day. Here at Moving Tree Media, we put a reminder in our calendar each morning to add a new Linkedin connection. Over time, these connections will add up, and your audience will grow, increasing the visibility of your content and outreach efforts.
LinkedIn’s search bar is a powerful tool to find and connect with your target audience. We have gotten direct business from Linkedin through the efforts listed above, and our clients have too. Stay consistent and proactive in your approach, and before long, you’ll have a large audience of potential clients or customers engaging with your posts and seeing your expertise.