In Instagram, the only place you can have a clickable web link is in your profile (unless you are running ads). If you put a link in one of your posts, it will not function. So how can you direct people to a specific link easily? Change up the link in your bio!
Most of the time it will probably be your home page, but when you want to send traffic to a certain location, swap out that link, and tell people in your post or story to check the link in your profile.
Some people also use websites like LinkTree to create a mobile-friendly list of links that their profile can link to instead of their home page.
Questions? Contact us!