Most Minnesota Contractors Run on Referrals. That’s the Problem. Every single day I talk to contractors and home service business owners across Minnesota who tell me the same thing. “Most of our work comes from referrals.” And honestly, that’s a good sign. It means you do good work. People trust you enough to send their…
I hear this all the time. A business owner reaches out and says something like, “I know I need video, I just don’t know who to trust.” They’ve either been burned before, or they’ve heard horror stories from another business owner, or they’ve just spent way too many hours scrolling through Twin Cities videographer websites…
What actually works when it comes to marketing a home service business in 2026? In this episode, we sit down with marketing consultant Angela Kohout, who has spent more than 15 years helping home improvement companies grow through better branding, lead generation, sales training, and business development. Together we discuss how homeowners are researching companies…
SEO has changed dramatically over the past few years, but that doesn’t mean it has to be complicated. In this episode, Luke sits down with Eric Carlson, owner of Loon’s Eye Digital, to talk about some of the easiest SEO improvements that small business owners can make themselves. We discuss: The most common SEO mistakes…
Trade shows can be one of the most powerful marketing opportunities for your business… or a complete waste of time if you approach them the wrong way. In this episode, Luke breaks down how to turn simple booth conversations into real business opportunities. You’ll learn how to attract the right people to your booth, start…
In 2026, social media success comes down to one thing more than ever before: consistency. In this episode, we break down why short vertical video is now the center of gravity for every major platform and how today’s algorithms decide what content gets pushed and what gets ignored. You’ll learn why consistency is no longer just…
