Facebook recently changed their video algorithm to further mirror the TikTok experience. Now, all videos on Facebook will display in a vertical format, enhancing user engagement and keeping up with evolving social media trends. Horizontal videos will still be shown, but the video player will take up the full screen vertically. According to Facebook,…
The latest episode of our podcast is here, and the theme for this one is UPDATES! First we discuss 5 updates that Meta recently made to Instagram Reels. These updates will allow you to create Reels faster and give them more personality. Then we dive into the CRM that is a part of Meta’s Business…
In this episode, William interviews Luke about the marketing journey that he has taken over the past 14 years with his ecommerce side business, Luke’s Toy Store. We cover everything from banner ads in 2009 all the way up to TikTok videos in 2023. There are failures, successes, and lessons learned that you can apply…
We’ve all heard of influencers in the world of social media marketing, but have you ever come across the term “micro-influencers”? Micro-Influencers have less than 10,000 followers, but can be extremely helpful if their audience lines up with your target audience. What sets them apart is their niche focus and the deep connections they foster…
In this episode, Luke and William kick things off with a discussion about hashtags. Are they still valid and useful? How has hashtag strategy changed for 2023? Then we move into a new lead gen tool in Facebook Reels. This episode is packed with great info, including a bonus tip on how to get additional…
LinkedIn is a great platform for professionals to connect, network, and showcase their expertise. For businesses and entrepreneurs, it’s also a powerful tool to find and engage with their target audience. However, with millions of users on LinkedIn, finding your ideal audience can be tough. We have a simple and effective way for you to…
