No matter which social platform you are using, I recommend posting at least twice a week. Daily is even better, but with twice a week you are still getting people’s attention, which is the most important thing. If you are not posting daily then I suggest avoiding posting on Sundays and Mondays, as engagement is typically lower on those days.
What should you post? The 3 types of content that perform the best are educational (tips and tricks, lifehacks, etc.), funny (memes work well depending on your business), and inspirational (quotes and beautiful photos). We factor in all of these items and many more when managing our clients’ social media accounts.
Questions? Contact us!