SEO has changed dramatically over the past few years, but that doesn’t mean it has to be complicated. In this episode, Luke sits down with Eric Carlson, owner of Loon’s Eye Digital, to talk about some of the easiest SEO improvements that small business owners can make themselves. We discuss:…
Trade shows can be one of the most powerful marketing opportunities for your business… or a complete waste of time if you approach them the wrong way. In this episode, Luke breaks down how to turn simple booth conversations into real business opportunities. You’ll learn how to attract the right…
In 2026, social media success comes down to one thing more than ever before: consistency. In this episode, we break down why short vertical video is now the center of gravity for every major platform and how today’s algorithms decide what content gets pushed and what gets ignored. You’ll learn why…
SEO has changed more in the last two years than it did in the previous decade. And if you are still relying on keyword-stuffed blog posts or mass-produced AI content, you’re not just falling behind. You’re actively hurting your rankings. In this episode of The New Marketing for Your Small Business…
In this episode, we break down the latest algorithm changes across LinkedIn, Facebook, and TikTok, and what they mean for your business. You’ll learn how each platform is shifting toward authentic engagement and short-form video, why smaller creators are getting a boost, and what simple actions you can take to stay…
In this episode, Luke Porter delivers a no-holds-barred rant on why short vertical video is the best marketing opportunity for small businesses right now, and why so many business owners are missing it. He breaks down what’s holding people back, including fear of being on camera, not knowing what to…
