New Marketing for Your Small Business Podcast Episode 27

What actually works when it comes to marketing a home service business in 2026? In this episode, we sit down with marketing consultant Angela Kohout, who has spent more than 15 years helping home improvement companies grow through better branding, lead generation, sales training, and business development.

Together we discuss how homeowners are researching companies today, why trust has become more important than ever, and where contractors should—and shouldn’t—be spending their marketing dollars. We also cover building an online presence that converts, creating a system for collecting reviews, avoiding common marketing mistakes, and why your website should be the foundation of every marketing campaign.

Whether you own a remodeling company, roofing business, HVAC company, landscaping business, or any other home service company, this episode is packed with practical advice you can start applying immediately.