How do you know if a Facebook ad is going to be successful? Here is one method that has worked well for our clients: WAIT. We post a lot of educational and inspirational content on our clients’ social media pages, and we wait to see which posts perform the best. We are looking for posts with at least 3 times the usual amount of comments, likes, and shares. Once we have a popular post like that, we turn it into an ad.
This method works well because we already have the social proof that the content is resonating with people. So before we even start running the ad, we know that it will be much more successful than a shot in the dark.
