New Marketing for Your Small Business Podcast Episode 24

In 2026, social media success comes down to one thing more than ever before: consistency.

In this episode, we break down why short vertical video is now the center of gravity for every major platform and how today’s algorithms decide what content gets pushed and what gets ignored.

You’ll learn why consistency is no longer just about how often you post, but who your content is for, how predictable it is for the algorithm, and how closely it aligns with current video trends. Luke walks through how to define a single ideal audience, research what that person actually responds to, use trends without gimmicks, post at the right times, and recognize the signs that your content is finally clicking.

If your videos feel stuck around the 200-view mark or your reach feels unpredictable, this episode will help you understand what the algorithms are looking for and how to adjust your strategy in 2026.