Most Minnesota Contractors Run on Referrals. That’s the Problem. Every single day I talk to contractors and home service business owners across Minnesota who tell me the same thing. “Most of our work comes from referrals.” And honestly, that’s a good sign. It means you do good work. People trust you enough to send their…
I hear this all the time. A business owner reaches out and says something like, “I know I need video, I just don’t know who to trust.” They’ve either been burned before, or they’ve heard horror stories from another business owner, or they’ve just spent way too many hours scrolling through Twin Cities videographer websites…
Every week I talk to a business owner in the Twin Cities who tried video, got discouraged, and walked away. And almost every time, the story is the same. They made a handful of videos, saw low view counts, and decided the whole thing was a waste of time. I understand that feeling. Creating video…
What actually works when it comes to marketing a home service business in 2026? In this episode, we sit down with marketing consultant Angela Kohout, who has spent more than 15 years helping home improvement companies grow through better branding, lead generation, sales training, and business development. Together we discuss how homeowners are researching companies…
An Easy Video Idea for Your Small Business: Make a Time-Lapse Looking for a simple way to create more engaging social media content for your Twin Cities small business? Try making a time-lapse video! Time-lapse footage turns a longer process into a short, fast-moving video that can quickly capture attention. It works especially well for…
SEO has changed dramatically over the past few years, but that doesn’t mean it has to be complicated. In this episode, Luke sits down with Eric Carlson, owner of Loon’s Eye Digital, to talk about some of the easiest SEO improvements that small business owners can make themselves. We discuss: The most common SEO mistakes…
