Anchor Roofing is a professional roofing and siding company that serves the full Twin Cities Metro area. In 2019, Anchor started having us obtain drone footage of their roofing projects. Our DJI Mavic Air 2 shoots beautiful high definition footage, and can capture their roofing projects from almost any angle.
We used this footage to create a series of successful Facebook and Instagram ads. In the sample video ad below, you will notice the first text overlay mentions Eden Prairie. This ad was only shown to Eden Prairie residents with a specific set of attributes, such as they had to be homeowners. We created numerous versions of this same ad for various cities and audience types in the Twin Cities Metro area. When we are able to call out a specific audience within the ad, it makes the end users pay attention instead of scrolling past.
See sample video below