Business owners on Linkedin will typically have two profiles – their personal profile and their business page. So which one should you post new content on? Your personal profile is more important, because the Linkedin algorithm will show this content to your entire network for free. Posts on your business page will be shown to a much smaller percentage. I say post the same content in both places. The odds that the same person will see that you posted in both places is extremely low, and even if they do notice, they will just assume Linkedin decided they should see it again!
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