If you’re using LinkedIn for business, here are two key takeaways from the recent algorithm change:
1. Comments are king: They’re now estimating that one comment = 15 likes in terms of post reach. So, if you want to maximize engagement, focus on creating content that encourages conversation and feedback.
2. Engage with your prospects: With the algorithm changes, you might not even see content from the people you want to work with unless you’re actively engaging with their posts. I recommend spending just 10 minutes a day leaving thoughtful, genuine comments that add value to the conversation.
Remember that Linkedin is all about relationships!
