We’re proud to share a major milestone: our clients’ videos have now been viewed more than 30 million times across social media platforms. That’s 30 million moments where someone stopped scrolling to watch a local Twin Cities business tell their story. And while that number is exciting, what really matters are the results behind it:…
In this episode, we break down the latest algorithm changes across LinkedIn, Facebook, and TikTok, and what they mean for your business. You’ll learn how each platform is shifting toward authentic engagement and short-form video, why smaller creators are getting a boost, and what simple actions you can take to stay visible without chasing every new…
Social media algorithms are always changing, and we’re here to help you stay ahead of the curve. One of the most important updates in the past 6 weeks is this:Instagram and TikTok are now giving more weight to saves and bookmarks. That means when someone taps “Save” on your video, the algorithm sees it as…
Want more people to see your posts on social media? Here’s a quick fix that many businesses overlook: Stop putting your phone number or email directly in your posts. The algorithm doesn’t like it, so your posts get shown to fewer people. So what should you do instead? Ask people to send you a DM…
In this episode, Luke Porter delivers a no-holds-barred rant on why short vertical video is the best marketing opportunity for small businesses right now, and why so many business owners are missing it. He breaks down what’s holding people back, including fear of being on camera, not knowing what to say, or stressing over gear,…
Big changes are coming to Instagram that could reshape how your content is discovered. Starting today, Instagram will begin automatically displaying public photos and videos from professional accounts in search engine results like Google. With this new change, your reels, carousels, and captions will now be searchable on the open web, so it’s smart to…
