Social media algorithms are always changing, and we’re here to help you stay ahead of the curve. One of the most important updates in the past 6 weeks is this:Instagram and TikTok are now giving more weight to saves and bookmarks. That means when someone taps “Save” on your video, the algorithm sees it as…
Want more people to see your posts on social media? Here’s a quick fix that many businesses overlook: Stop putting your phone number or email directly in your posts. The algorithm doesn’t like it, so your posts get shown to fewer people. So what should you do instead? Ask people to send you a DM…
In this episode, Luke Porter delivers a no-holds-barred rant on why short vertical video is the best marketing opportunity for small businesses right now, and why so many business owners are missing it. He breaks down what’s holding people back, including fear of being on camera, not knowing what to say, or stressing over gear,…
Big changes are coming to Instagram that could reshape how your content is discovered. Starting today, Instagram will begin automatically displaying public photos and videos from professional accounts in search engine results like Google. With this new change, your reels, carousels, and captions will now be searchable on the open web, so it’s smart to…
When was the last time you reintroduced yourself on social media, and not just your products or services? In this episode, we explore how getting back to your “origin story” can help you reconnect with your audience and build trust. Whether you’re a business owner, marketer, or content creator, you’ll learn how to use “self-interviewing”…
In the final episode of our Facebook marketing series, we’re diving deep into Facebook Ads and how small businesses can use them effectively—without wasting money. We’ll break down the difference between boosting a post and running a full ad campaign, walk through the main types of Facebook Ads, and show you how to target the…
