In this quick video, we share the 3 most important things to include in your YouTube thumbnail images. Your thumbnail is the first thing viewers see and is crucial for catching their attention. A compelling thumbnail can significantly increase the click-through rate (CTR) of your video, making it arguably the most important factor for attracting…
In this video, we dive into three crucial video mistakes you should avoid to keep your audience engaged and growing. Learn why you should: Avoid starting your video with a logo Never read off a script Resist the urge to overpromote yourself Implement these tips to elevate your content and keep your viewers coming back…
How do you know if a Facebook ad is going to be successful? Here is one method that has worked well for our clients: WAIT. We post a lot of educational and inspirational content on our clients’ social media pages, and we wait to see which posts perform the best. We are looking for posts…
Facebook recently changed their video algorithm to further mirror the TikTok experience. Now, all videos on Facebook will display in a vertical format, enhancing user engagement and keeping up with evolving social media trends. Horizontal videos will still be shown, but the video player will take up the full screen vertically. According to Facebook,…
The latest episode of our podcast is here, and the theme for this one is UPDATES! First we discuss 5 updates that Meta recently made to Instagram Reels. These updates will allow you to create Reels faster and give them more personality. Then we dive into the CRM that is a part of Meta’s Business…
In this episode, William interviews Luke about the marketing journey that he has taken over the past 14 years with his ecommerce side business, Luke’s Toy Store. We cover everything from banner ads in 2009 all the way up to TikTok videos in 2023. There are failures, successes, and lessons learned that you can apply…
