Bituminous Roadways is one of the Midwest’s leading paving and asphalt contractors, serving commercial, municipal, and industrial clients throughout the region. While the company has built a strong reputation over decades of work, they wanted to increase brand awareness, showcase their projects, and attract talented new team members.
To help achieve those goals, Moving Tree Media developed an ongoing video marketing strategy focused on consistent visibility and authentic storytelling. Our team regularly films on active job sites, capturing everything from large-scale paving operations and roadway construction to employee spotlights, project highlights, equipment features, and company culture.
Each week, we transform that footage into engaging video content optimized for Facebook, Instagram, LinkedIn, TikTok, and other digital platforms. We also strategically boost content to ensure it reaches the right audience, including potential customers, industry professionals, and future employees.
Results
- Over 2 million impressions across all platforms
- More than 100,000 content interactions
- 800% increase in website traffic