LinkedIn is once again expanding how professionals connect and share insights—this time, through short-form video.
Currently being tested in the U.S., the platform’s new video trends feature invites users to respond to timely topics using short, in-app videos. Think TikTok, but for workplace ideas and professional perspectives.
What Is LinkedIn’s Video Trends Feature?
Here’s how it works:
- Trending topics will appear directly in the LinkedIn feed, tagged with a header that highlights the subject.
- Tapping on a topic brings up a stream of video responses from other professionals sharing their thoughts.
- You can easily join in by clicking “Add to this trend,” which opens your camera so you can record your own take.
As more people become comfortable with short-form video on platforms like TikTok and Instagram, LinkedIn is looking to bring that same energy to its own network—while keeping the tone professional.
This could be a smart move. Done right, video trends could:
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Encourage authentic, fast takes on industry issues
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Spark more engagement in users’ feeds
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Showcase thought leadership in a more dynamic format
The Challenge: Keeping It Professional
For this feature to succeed long term, LinkedIn will need to carefully curate its trending topics. Users are likely to engage with themes that align with their careers and interests, but if the feature veers too far into pop culture or personal content, it may lose the audience it’s trying to engage.
Still, the potential is there. This could mark a new era of conversation on LinkedIn.
