Social Media Tip: Experimentation is key!
Are your social media posts hitting the mark? Here are three tactics to try out and see how they impact your engagement:
1.Change up your post formats
Instead of sticking to just one image, why not try an image gallery or even a text-only post? Currently the Facebook algorithm is giving a small boost to text-only posts, so it’s worth testing!
2. Play with visuals
Try adding text, graphics, or your logo onto images. Or if you are already doing that every time, try removing them. See how these variations affect your engagement and reach. This can vary wildly by audience and region.
3. Experiment with post length
Mix it up between short, punchy posts and longer, blog-like content. On LinkedIn, longer posts often perform exceptionally well, allowing you to dive deeper into topics that matter to your audience.
Remember, the key is continuous experimentation, because the algorithms are always changing. What works today might not work tomorrow, so keep testing and don’t get discouraged!
