If you’re using LinkedIn for business, here are two key takeaways from the recent algorithm change: 1. Comments are king: They’re now estimating that one comment = 15 likes in terms of post reach. So, if you want to maximize engagement, focus on creating content that encourages conversation and feedback. 2. Engage with your prospects:…
Social Media Tip: Experimentation is key! Are your social media posts hitting the mark? Here are three tactics to try out and see how they impact your engagement: 1.Change up your post formats Instead of sticking to just one image, why not try an image gallery or even a text-only post? Currently the Facebook algorithm…
In this quick video, we share the 3 most important things to include in your YouTube thumbnail images. Your thumbnail is the first thing viewers see and is crucial for catching their attention. A compelling thumbnail can significantly increase the click-through rate (CTR) of your video, making it arguably the most important factor for attracting…
In this video, we dive into three crucial video mistakes you should avoid to keep your audience engaged and growing. Learn why you should: Avoid starting your video with a logo Never read off a script Resist the urge to overpromote yourself Implement these tips to elevate your content and keep your viewers coming back…
How do you know if a Facebook ad is going to be successful? Here is one method that has worked well for our clients: WAIT. We post a lot of educational and inspirational content on our clients’ social media pages, and we wait to see which posts perform the best. We are looking for posts…
Facebook recently changed their video algorithm to further mirror the TikTok experience. Now, all videos on Facebook will display in a vertical format, enhancing user engagement and keeping up with evolving social media trends. Horizontal videos will still be shown, but the video player will take up the full screen vertically. According to Facebook,…
