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Category Archives: Marketing

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Dec192024
The Best Marketing Tells a Story

What Stories Can You Tell?

Marketing, Social Media, VideoDecember 19, 2024

As humans, we’re wired to connect with stories. Here are 10 storytelling ideas for your social media posts or videos: Who was your favorite teacher and what did they teach you? How did your parents’ work ethic affect you? What family vacation helped shape who you are? What lessons did you learn from a high…

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Dec42024

Case Study with Barrett Legacy Estate Solutions

Marketing, News, Social MediaDecember 4, 2024

We want to thank our amazing client, Matti Barrett of Barrett Legacy Estate Solutions, for this glowing testimonial! Matti discusses how our social media services have made her life easier and helped her business thrive. A huge thank you to Matti for her kind words and for trusting us to elevate their firm’s social media…

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Nov122024
New Marketing for Your Small Business: Mastering LinkedIn Part 1

New Marketing for Your Small Business Podcast Episode 15

Marketing, Podcast, Social MediaNovember 12, 2024

In this episode, we explore how to boost your LinkedIn presence through strategic content and engagement. Learn why sharing valuable content is key to building credibility, what types of posts perform best, and how to find the right posting frequency for your audience. Plus, discover how actively engaging with others’ posts can strengthen your network…

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Oct292024
The Fastest Growing Audience on TikTok is 40 to 50 Year Olds

What’s the Fastest Growing TikTok Audience?

Marketing, Social Media, VideoOctober 29, 2024

Here’s another clip from a recent client meeting! Did you know that the fastest-growing audience on TikTok right now is 40 to 50 year olds? This age group is embracing the platform in high numbers, and interacting with a wide variety of content types. I feel like this is a unique opportunity for small businesses…

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Oct122024
New Marketing for Your Small Business: Mastering LinkedIn Part 1

New Marketing for Your Small Business Podcast Episode 14

Marketing, Podcast, Social MediaOctober 12, 2024

We’re trying something new with our podcast! This is a new season, and we are trying out shorter episodes. This first episode is only 10 minutes long, and it’s focused on LinkedIn Profile Tips. Learn how to optimize your: Profile Image: Make that first impression count! Header Image: Showcase your brand’s vibe. About Section: What…

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Sep52024
Linkedin Algorithm Changes

Linkedin Algorithm Changes – Comments Are King

Marketing, Social MediaSeptember 5, 2024

If you’re using LinkedIn for business, here are two key takeaways from the recent algorithm change: 1. Comments are king: They’re now estimating that one comment = 15 likes in terms of post reach. So, if you want to maximize engagement, focus on creating content that encourages conversation and feedback. 2. Engage with your prospects:…

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