Photo by Claes Oldenburg
What do a giant spoon and a cherry have in common with your marketing strategy?
At first glance, the Spoonbridge and Cherry sculpture in Minneapolis might just look quirky and fun. But here’s the thing: it works. It’s iconic. It draws people in. Everyone wants a photo with it. It’s not trying to be everything to everyone. It’s bold, memorable, and uniquely Minnesotan.
Your social media should be the same way.
Instead of blending into the feed with another corporate post, try creating bold, vertical video content that shows your personality, your quirks, your real value.
Because in a world full of generic content, people don’t remember the boring. They remember the cherry.
