Social media algorithms are always changing, and we’re here to help you stay ahead of the curve.
One of the most important updates in the past 6 weeks is this:
Instagram and TikTok are now giving more weight to saves and bookmarks.
That means when someone taps “Save” on your video, the algorithm sees it as a strong signal that your content is worth showing to more people. This means more reach for you.
What You Should Do
If you’re creating helpful, informative, or insightful videos (and you should be!), don’t be afraid to prompt your audience. A simple reminder can go a long way:
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“You might want to save this for later.”
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“Bookmark this so you can refer back to it when you need it.”
Those small calls to action can significantly boost how far your content travels.
More saves = more visibility = more opportunities for your content to grow.
