One of our core philosophies for social media is to give more than you take. We encourage our clients to provide free advice, tips, and tools on their social media accounts, as this promotes very positive branding and customer retention. When we proposed this approach to Virtus Law, it lined up 100% with their firm’s philosophy and approach to legal services. We work with their staff members to break down complicated legal structures into simple explanations that help normal people learn something new as they scroll through their Facebook and Linkedin feeds. We provide the content, imagery, targeting, and post management.
For Virtus Law our primary focus is on branding. When a person decides that they need an estate plan, will they pick a random law firm on Google, or will they select the firm that has been providing them with friendly, helpful advice in their Facebook feed for months? I think you know the answer, and this “long game” approach is essential for this type of business.
Our website management services for Virtus include blog posts, content changes, and maintenance updates.